DISPLAY OVERVIEW


PURPOSE: Familiarize Sales Associates with LAMPS PLUS standards for merchandising
and presentation of showrooms.

1. Sales Associate Assigned Areas

  1. Help maintain Floor – includes light dusting, product shading and bulbing, price checks, helping tag sales and price changes, cords wrapped/plugged in, checking for missing parts and broken, picking up debris like pens, notepads, bulbs and maintains general cleanliness and neatness of display.
  2. Counter area clean and organized, bulb modules stocked and neat, tissue paper at wrap end cap to wrap accessories.

2. Display Report and Store Map

  1. Display location numbers on tags and AS400
  2. How to read a store map – where product is on the floor
  3. Styles of Displays
  5. Store Display Report

3.  Product “TAGS” – using the correct tags and having correct prices

  1. Basic  3 categories
    1. Black and White – current product
    2. yellow/red Clearance (discontinued and final sale
    3. Sale 
  2. How to read a “tag”
    1. Long SKU, Short SKU, Pricing, Bulb Information and Dates
  3. Price Endings
    1. .94 – Closeout – Do not order
    2. .95 – Sale
    3. .97 – Final Sale – Store Initiated
    4. .98 – Discontinued – Do not order
    5. .99 – Current Product this can have one of several price endings
    6. Special tagging procedures for furniture, mirrors and wall art.
    7. Tag machine

4.  Checking stock and “why” -

  1. Sell product in stockroom first – have someone double-check stock.
  2. If no stock but in DC, order and ship direct to customers home
  3. Do not fix customers lamps with parts off the sales floor. Check stockroom first and pull product from box instead of pulling glass parts off of the floor.
  4. If leaving any product in the display area, place a note as to why it is there – NO exceptions should be made.
  5. RTS (Return to Stock)
    1. Tag items with the (RTS) tag with short sku and reason for return on it and place in the appropriate return to stock area.
  6. All of the above reduces extra unnecessary work

5.     Assembly

  1. General Assembly of products
  2. Aid or instruction can be offered to customers on product assembly

6.     Placement

  1. Mounting applications used to display  different product – Wall/Flush mounts or fixtures
  2. Replacing product back to the correct display (display location #) so product can be merchandised  properly and adding a display box when tables are sold instead of leaving product directly on the platform or rug.

7.     Display Props

  1. Do not sell display tables and/or supplies, materials, etc. off of the display on the floor.

8.     Codes

  1. Dept, Color and Vendor Codes
  2. How to find product in the stockroom (shelves are labeled with the dept # and in each dept product is in alphanumeric order.
  3. SDA (Sales Display Analysis) Sheet – How to use it?  It’s a report that shows the skus sold from the previous day and by whom.  These are checked each day to ensure all product is on the showroom. 

9.      Merchandising information resources

  1. Guideline Manual
  2. Pricing/ Signage Site
  3. Display Intranet Site
  4. Planagrams /Buyers Site

10. Bulbing Guidelines

  1. Display bulbs vs sellable stock
  2. Don’t give away display bulbs when product sold off the floor
  3. Bulb planagrams